@alsancle
YO
Reply to alsancle…
Reply Replies (11)
I like it! Tell all other beers vying to be the official beer of Peerless (and other cool Independents) to get in line behind Carling.
@JohnBloom Yeah man, Chevy and Edsel haven't come up with any good beers yet. But Carling Black Label is #1 in the U.K. and South Africa.
From the AACA Peerless Forum 10 years ago -
Peerless Research Findings No. 403
"For those going to the Peerless Meet in Odessa, Florida April 1-3 and wanting to make a really good impression......stop off somewhere and pick up a case of Carling Black Label beer. It's still brewed in Trenton, OH and in Eden, NC by SABMiller Breweries under contract to Pabst. Though a complex "provenance", Black Label goes back to 1934 and The Peerless Factory in Cleveland[& 1840 in Ontario]."
I wrote an email to the brewery in Trenton, Ohio inquiring if they still made Carling Black Label, but haven't heard back yet. Now under the Molson Coors flag, they brew 63 brands at their various locations.
After switching from cars to Carling, the brewery in Cleveland made $2,000,000 in profit in 1946.
@alsancle You know -- it's easy to say I wish Peerless or Duesenberg or Marmon or Pierce-Arrow continued to build cars another 20 or 30 years, but I'm not sure I would want to see them making the blobmobiles that were on the road post-war. Could they have made something better than what turned up?
@Peerless28 Jeff, I'm thinking just a few more years and a few more cars. I would have liked to have seen some different bodies on the Custom line, maybe in to 1934. Then beer!
Just read a bulletin about Carling Black Label today.
"In early 2026, Molson Coors initiated a nostalgic European relaunch, bringing back the classic "Carling Black Label" identity on contemporary 440ml and 568ml cans at a stronger 4.7% ABV."
In the U.K. -- but that's a start!
My father's advice to me as a young lad: "If you're going to drink and drive, make sure it's Carlings because the cops will think it's a coke can."
Thanks dad...
Something I never knew. We didn't drink Carling.